Digital Asset Management for Record CompaniesApril 30, 2019
The music industry is a diverse niche that opens doors of opportunities for various technological innovations. With the rise of blockchain technology, record companies are faced with more options to streamline their operations – among those is the utilization of digital asset management.
There is a degree of complexity behind the business aspect of music, and asset management can help simplify these methods.
What DAM is and How it Works for Music
Digital asset management, or DAM, is a business step that organizes, stores, and retrieves digital media, as well as their rights and permissions. These can include photos, documents, videos, and music.
Through DAM, the data created is archived and a search function is used for end users to identify, locate, and retrieve an asset they need. This can work well with music as it allows songs and albums to be archived in a safe database and protect it from any potential compromise.
What is Blockchain and What is its Role in the Music Industry?
Another thing that is associated with record companies nowadays is blockchain, which is a system of time-stamped data that is managed by clusters of computers not owned by a single entity.
Blockchain technology allows musicians to distribute their without having to worry on the monetary aspect. Although not yet a boom for the music industry, this can be a great potential for record companies to grab hold of and ensure progress for the whole industry as a whole.
Digital Marketing for Music
With blockchain as a great opportunity for the music industry to thrive to new heights, this is also a great opportunity for record companies to make use of digital marketing for their business. Digital marketing encompasses all marketing efforts through electronic or internet-capable devices. This can include social media, email marketing, and search engine optimization.
Digital marketing with blockchain technology can allow musicians to not only release their works with ease, they can also promote their works thanks to the many capabilities that digital marketing possesses. Record companies can generate an increase in online traffic that promotes their artists worldwide, as well as increase their ranking in search engine analytics, which in turn can bring in more revenue for the record company.
A New Solution for the Music Industry
The digital world has proven instrumental in the advancements of other business industries—and with DAM as an innovative approach to data security, the music industry is one more world that can benefit from the digital world.
Digital asset management, as well as digital marketing and the blockchain technology, can all be instrumental in the success of record companies. Today’s songs are being listened to by billions of people all around the world and musicians are able to show off their creativity with the innovations of technology—and with what all three areas can offer for record companies, music can become even more profitable and innovative than before.
Take a chance with what DAM as a new solution for the music industry and you can expect a steady flow of creativity and profit altogether.